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Laura Ferri 
Founder & CEO


People are my passion!

Welcome to the realm of strategic business growth and leadership empowerment. I'm Laura Ferri, an accomplished Human Resources professional with a passion for fostering organizational excellence and optimizing employee performance. With a track record of success in directing people operations and financial management, I specialize in guiding small businesses and CEOs towards achieving their fullest potential.


With over a decade of leadership experience in operations, HR and finance, I've spearheaded numerous initiatives aimed at enhancing organizational efficiency and driving bottom-line results. As a former Director of People Operations, I led recruitment efforts that expanded teams exponentially, while nurturing positive company cultures and providing invaluable coaching to both management and staff. My expertise extends to financial operations management, where I've streamlined processes and contributed to the development of robust policies and procedures, ensuring organizational compliance and financial stability.


My approach is rooted in a deep understanding of the intricate dynamics within businesses and the critical role of effective leadership in fostering growth and success. Whether it's optimizing employee performance, refining communication strategies, or empowering CEOs to lead with confidence, I offer tailored solutions to meet the unique needs of each organization. Let's collaborate to unlock the full potential of your business, cultivate strong leadership, and pave the way for sustainable growth and prosperity.

Julie Willis

Hello there! I'm Julie Willis, an experienced professional thriving in dynamic environments. With a wealth of experience, I bring forth a potent blend of strategic leadership, organizational prowess, and adept interpersonal skills to every endeavor. My commitment to delivering excellence drives me to navigate complex projects with unwavering confidence, meticulous attention to detail, and a resourceful approach that enables agile multitasking.


My demonstrated leadership acumen shines through various Project Management roles, where I've successfully orchestrated teams to ensure seamless transactions, reconciliations, and effective fraud mitigation. Additionally, my extensive experience in customer service positions me as a master problem solver, adept at independently tackling challenges. Rooted in Business Administration and complemented by ongoing professional development, I am well-versed in leveraging industry best practices, ensuring success in diverse and challenging environments.


Raj Trivedi

Raj is a seasoned entrepreneur with a proven track record in the digital marketing realm. With seven years of dedicated commitment, he played a pivotal role in the exponential growth of Today’s Business, transforming it into an award-winning, multi-million-dollar digital agency. His expertise lies in strategizing and executing campaigns for an illustrious clientele, including Fortune 500 giants like Hewlett Packard, Benjamin Moore, and the Cleveland Cavaliers.


Raj's mastery extends across diverse digital platforms, having managed over $5M in ad spend on channels such as Facebook, Instagram, YouTube, and Google. His keen insights and innovative approaches have consistently propelled brands to new heights in the digital landscape.

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